The Global Marketing Manager, Digital Printing leads a strategic segment within our Printing & Packaging group.
You will have the opportunity to create the global growth strategy and lead major growth programs for the Digital Printing segment of the Printing & Packaging group. Through collaboration with the R&D/technology team, you will understand the unmet needs in this segment, and develop solutions that will create growth and value for Michelman and our customers. By engaging with colleagues around the world, you will help address regional specific growth opportunities and expand our market position worldwide. You will participate on and lead cross-functional teams and work with customer and industry partners to deliver new products that provide long term sustainable advantages for both them and Michelman.
Strategic Segment Leadership
Manage the segment strategic planning process and growth plan
Identify, quantify, and prioritize strategic market opportunities utilizing sound market and industry research
Develop competitive and technology landscape, mapping Michelman competitive position/advantage/strategy
Build value chain analysis, including key relational players and industry ecosystem
Conduct primary market research through VOC collection at key customers and other influencers to refine the strategy
Develop and execute business plans for target segments
Establish and monitor segment pricing strategy
Work closely with a cross functional group of R&D, Business Development, and Sales associates to establish and manage the market development and growth strategy for the segment
Market-Driven New Product Development and Commercialization
Evaluate opportunities driven by market-needs and translate them into product concept proposals for evaluation and consideration
Develop next generation product concepts that solve unmet needs of the marketplace and specific applications
Sponsor and manage product development growth projects utilizing a stage gate/concept commercialization process together with project management tools
Develop the business case, value proposition, and pricing strategy
Work collaboratively with allied partners (OEMs and channel partners who may not be direct customers) to develop and commercialize new products and technologies
Plan, execute, and support commercial launch
Identify and engage key buying influencers in target markets
Promote Michelman solutions, identify pull-through sales opportunities, and work with Sales and Business Development to deliver growth of existing products
Critical Competencies, Knowledge, Skills, and Abilities
Deep understanding of the digital printing industry; the market, competitors, value chain, customers and applications.
High technical aptitude for digital print technologies. Expert understanding of liquid electrophotography (LEP) technology and Industrial Ink Jet technology. Excellent knowledge of all current commercialized solutions in these markets.
Deep understanding of current and emerging digital post–printing manufacturing processes.
Knowledge of the chemistry and application methods for Michelman products utilized in digital printing as well as the supply chain for delivering the products.
Knowledge of value-added specialty printing technologies utilized to enhanced brand image, provide functionality, or provide safety/security utilizing digital printing.
Strategic thinker with strong problem-solving and organizational skills
Ability to work in a fast-paced, matrix-based environment with multiple priorities
Excellent written and verbal communication skills
Strong external focus with a growth mindset
Ability to effectively lead and manage teams in a collaborative environment
High levels of self-motivation, initiative, and interpersonal skills
Ability to quickly learn and use specialized business software (business intelligence, sales and marketing software, business justification).
Education and Experience
Minimum 10 years of experience in Digital Printing markets
5 -10 years B2B marketing experience in the digital printing chemicals supply chain industry with notable progression of responsibilities
Proven track record of launching new growth programs and delivering results
Strong network of contacts in digital printing industry
Bachelor’s degree from an accredited university in Science, Engineering, or Marketing required
Advanced business degree preferred
25% travel estimate, with 75% of that travel being domestic. Some OEM partners and conferences that will be attended are international and will require some international travel.
Michelman is proud of the values-focused work environment that we have crafted. We pride ourselves in our focus on our values of integrity, respect, and success. With our dedication to your technical and professional growth in addition to our rigorous onboarding experience, we guarantee that you will find yourself challenged in new ways. We offer an excellent salary, incentive and benefits package in a dynamic, empowered team environment.
No phone calls please. Michelman does not hire individuals who use tobacco products. All candidates will receive a drug test prior to beginning employment which will include a test for tobacco products.
It is Michelman, Inc. policy to seek and employ qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, religion, national origin, age, sexual orientation or disability. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Michelman is an Equal Opportunity Employer Minorities/Females/Disabled/Veterans
Michelman is a global developer of water-based barrier and functional coatings for flexible film packaging, paperboard and corrugated cartons; and water-based surface modifiers, additives and polymers for numerous industries including wood care, industrial coatings, inks, fibers, composites and construction products. Michelman services its multinational and regional customers with production facilities in the United States, Europe and Singapore, and a worldwide network of highly trained field technical support personnel.
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American Academy of Environmental Engineers and Scientists®
147 Old Solomons Island Road, Suite 303
Annapolis, MD 21401
410.266.3311 | FAX: 410.266.7653