Product Manager, Cement Admixtures, Decorative and Masonry
GCP Applied Technologies
July 25, 2018
Full Time - Experienced
This critical role within GCP will drive the overall strategy, revenue and profitable growth for the Cement Admixtures segment in North America. The Regional Product Manager will be responsible for a set of products and work in conjunction with the global marketing team, and the local sales resources to increase share for existing products and launch new products and systems within the segment. A key part of the role will be to insure that the value of each product is well understood by the organization and the market. The individual will have monthly, quarterly and annual reviews with management to update the progress of this effort and identify any opportunities to exceed, or barriers in achieving, the segment’s goals. He/she will also work closely with functions in the organization to improve product line profitability and market competitiveness.
Product Line Strategy, Execution and Leadership
Executing the regional market plan for products in the region; including price strategy, aligned with the global strategy, and updated on a monthly, quarterly and annual basis
Fully understand market dynamics and customer needs - report on product performance vs. competition, pricing, product revenue and market position by product and customer
Monitor the competitive environment, including product offerings and operational capabilities
Support the operating group in the development of Operating and Strategic Plans
Forecast and track revenue and demand. Provide root cause of variances and ideas for improvement
Deliver On Regional Business Unit Objectives
Work with R&D to support the development of new products, programs and services for the specific to growing the business in differentiating in the market place
Support the development and execute launch plans which includes sales, customer and product training
Recommend cost reduction measures to optimize profitability
Ensure the product quality is consistent and that products meet specifications in order that the maximum revenues can be generated
Understand the market demand for the products at both the market and customer level, and develop tools to support sales to drive product acceptance
Develop and maintain product and customer segmentation databases
Optimize margins on product line with cross functional working groups; Operations, Supply Chain, R&D and other functions
Characterize demand – review and validate and adjust for efficiencies and growth
Drive Product Growth and Meet Revenue Targets
Working with Customer Digital Marketing to develop promotional programs and sales tools; manage budget for these activities
Develops training packages and train the selling organization and key customers on the value of the our products
Develop and communicate effectively technical service support and product performance literature
Develop and implement training programs for sales tied to new product introductions
Up to 35% travel required.
College Degree required in a technical or business discipline, graduate degree preferred
Strong leadership capabilities
Customer and market orientation
Excellent decision-making and problem-solving skills
Ability to influence and motivate
Business acumen with a mindset for continuous improvement and productivity
Innovative and passionate about the product line
Excellent oral and written language skills in English
Data gathering and analytical skills
Candidates must possess the business maturity to constantly establish priorities and act with initiative to reach goals of the business unit
5-8 years of experience, a significant part should be in a marketing, product management, technical service or commercial role
Proven talent for leading a multi-cultural team in a matrix organization
Expertise in a wide range of marketing practices and tools including project management and commercialization
About GCP Applied Technologies
In 2016, W.R. Grace separated into two independent public companies, Grace and GCP Applied Technologies. Headquartered in Cambridge, Massachusetts, GCP Applied Technologies has over 50 years of industry expertise and decades of success in creating new product categories and markets.
Our portfolio of construction products includes concrete and cement additives, building materials and technologies that ensure specified quality and enhance business productivity. The world’s most successful architects, producers, builders and contractors insist on GCP brands and solutions for their construction projects.
GCP is focused on a steadily growing global construction industry. Through our Blue360sm Advantage we help customers solve some of the most complex construction challenges in residential and commercial building, infrastructure and underground construction.
Recent innovations include the breakthrough Verifi® In-transit Concrete Management System, CONCERA™ Admixtures for Control Flow Concrete and Silcor® Liquid Waterproofing. In addition, we are advancing commercial and regional success in the tunneling and mining segments with TYTRO® Shotcrete System.
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American Academy of Environmental Engineers and Scientists®
147 Old Solomons Island Road, Suite 303
Annapolis, MD 21401
410.266.3311 | FAX: 410.266.7653